Cadillac F1® signs first major sponsor.

 

F1® Gets a Dose of All-American Swagger

Cadillac F1® signs first major sponsor.

Formula 1® is turning into the world’s most expensive fashion show, with the wives and girlfriends wearing the latest fashion brands and merging with global designs, with Alexandra Malena Saint Mleux, Rebecca Donaldson, Kelly Piquet and the stunning Francissca Gomes.

Fashion Brands are sponsoring and falling over themselves to be in F1® more than ever, and with Tommy Hilfiger's new announcement that they will be sponsoring Cadillac, the F1® grid is ablaze with Fashion and Fashion Icons. With Global exposure for advertisers now reaching 24 races and an audience of 1.6 billion viewers. 

The world top fashion brands like Louis Viutton and Richard Mille all over F1®, other brands are now asking their marketing teams why are we not in F1®, especially with the WAGS now becoming part of each weekend, where we are eagerly waiting to see what each wife or Girlfriend of the drivers is going to wear next. With Cadillac's new website tantalisingly saying the countdown has begun, we are all waiting to see what the car and team will look like in 2026.

The Tommy Hilfiger Touch!

To make their grand entrance glamorous, Hilfiger, no stranger to the F1® paddock, having in the past dressed Mercedes pit crews as though they were heading into battle with wheel guns, has returned.

Having previously collaborated with Ferrari and Mercedes. Hilfiger is now ready for something a little more raw. Enter Cadillac: the four-wheeled embodiment of V8-fuelled patriotism.

The announcement was met with wild applause.

So while we eagerly anticipate Cadillac entering F1® in 2026, expect to see Cadillac’s cars, racing suits, and helmets adorned with Hilfiger’s iconic red, white, and blue logo – it’s so on-brand !

But Who's Behind the Wheel?

While the brand new Cadillac F1® Team prepares to unveil its bold new vision, who will be driving these cars?

Rumour has it that Cadillac in talks with Sergio Pérez Then there’s Valtteri Bottas, who currently spends his time as Mercedes’ reserve driver and part-time mullet ambassador. With 10 wins under his belt, a sense of humour, and a decent social media presence, Bottas might be just what Cadillac i slooking for.

With Tommy Hilfiger's notable resurgence, attention turns to their Formula 1® aspirations. Will the team rely on established F1® drivers such as Bottas and Perez to carve out a niche in this fiercely contested racing world, or will they nurture young talent from F2?